Tag: Return on Investment

Is Marketing a “Dirty Word”?

Historically, marketing has been somewhat of a dirty word to the medical field. Traditional marketing didn’t address medicine’s specific needs and seemed ingenuous and self-seeking. Practitioners relied on word of mouth referrals to generate business for themselves and eschewed advertising. Times have changed and today’s marketplace requires frequent and genuine...

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Robust Reporting for E-campaigns

If you are among the many practices who have discovered the value of keeping in touch with your patients through regular emails and newsletters, you are most likely getting a nice return on your investment. Permission-based email marketing is relatively inexpensive and is a great way to build long-term relationships...

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Reasons You Need a Brand

A brand positions your practice in people’s minds. Most patients make choices based on both emotion and intellect, but mostly by what they remember about their experience with you and your practice. By defining your brand, you help establish a network of associations in the minds of your target audience....

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Appearance Counts for Your Practice, Too

Be purposeful about the image you project. Plastic surgeons know, perhaps better than anyone, that image matters. People care about their own looks, and they care about the appearance of what they buy. Appearance counts not only to your patients but for your practice as well. (Just ask companies like...

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