REVENEZ 1 in PSP, Plastic Surgery Practice MagazineREVENEZ 1 in PSP, Plastic Surgery Practice Magazine Buzz continues to build around REVENEZ! We are so excited by the…
No-Fluff, Aesthetically Smart Marketing“I NEVER THOUGHT MUCH OF MARKETING. Practices do it in my area: billboards, magazines and things like that, but I’ve…
Is Marketing a “Dirty Word”?Historically, marketing has been somewhat of a dirty word to the medical field. Traditional marketing didn’t address medicine’s specific needs…
Robust Reporting for E-campaignsIf you are among the many practices who have discovered the value of keeping in touch with your patients through…
Your practice through the eyes of a patient…Each one of you is uniquely different. Yet to most patients you look the same. You all wear suits, you…
Reasons You Need a BrandA brand positions your practice in people’s minds. Most patients make choices based on both emotion and intellect, but mostly…
Building Your Own Brand One Step at a TimeWould you rather spend your time in surgery, or marketing your practice? Does a brand really add value to your…
Plastic Surgeons Need Unique Marketing ToolsTraditional marketing tools are TV, radio, and print advertising. These tools have been called “shout marketing” tools because through them…
Appearance Counts for Your Practice, TooBe purposeful about the image you project. Plastic surgeons know, perhaps better than anyone, that image matters. People care about…
Constructing Your Brand: First StepsYesterday I drove past a recently cleared commercial lot and saw a neat row of cement blocks outlining a foundation…