Industry Insider, Target Audience
Whenever anyone talks about marketing or advertising, the term target audience will usually pop up. What is a target audience?…
A Cut Above: The Wow Factor in Printing
A Cut Above: The Wow Factor in Printing That Gets You Noticed Full color or black and white are not…
No-Fluff, Aesthetically Smart Marketing
“I NEVER THOUGHT MUCH OF MARKETING. Practices do it in my area: billboards, magazines and things like that, but I’ve…
Is Marketing a “Dirty Word”?
Historically, marketing has been somewhat of a dirty word to the medical field. Traditional marketing didn’t address medicine’s specific needs…
Your practice through the eyes of a patient…
Each one of you is uniquely different. Yet to most patients you look the same. You all wear suits, you…
SO MANY OPTIONS
Marketing is fundamentally a conversation between your patients/potential patients and your practice. All marketing whether it is internal or external…
A COLOR FOR ALL SEASONS
The color style prognosticators at Pantone® have named the color of the year as honeysuckle – a confident shade of…
Time Waits for No One. Take Time…
Time Waits for No One. Take Time to Attract New Patients. Face it. Time and resources are limited, so use…
Plastic Surgeons Need Unique Marketing Tools
Traditional marketing tools are TV, radio, and print advertising. These tools have been called “shout marketing” tools because through them…
Look at Yourself Through a Patient’s Eyes.
It’s easier to define yourself in the eyes of your audience when you know who your target audience is. In…